East Sweden
 

Great conditions for many companies' development

Petri Koski from the company Yooba talks about the business climate in Norrköping, cooperation with Linköping University, and the new visualisation cluster growing in the city.

Tell us a little about yourself and your company

My name is Petri and I work as a project manager at Yooba in Norrköping. We develop tools for distributing and managing company presentations and sales materials for tablet computers. We now have a number of years of solid experience in having developed concepts and strategies for mobile platforms. We have been involved right from the early stage when the iPad started being used as an interactive, fixed installation in public spaces, to the tablet now being used as a complete, mobile sales tool.

You have many customers outside the region – why have you chosen to remain in Norrköping?

Quite simply because we have our roots here, and we will probably always base ourselves here. The reasons are many: some personal, but above all we see a great advantage in being part of the new visualisation cluster that is growing here in Norrköping.

The Linköping University media technology programme at Norrköping Campus is also a contributing factor to us remaining in Norrköping. Our relationship to the programme and its students is an important factor in our growth. 

What do the prospects look like for a company that wants to develop in the region?

For those operating in our segment, they look very bright. Once again, the visualisation cluster is important, and in particular the companies and skills that come with this network. Even the science parks and incubators create very good conditions for many companies' development – including ourselves.

What is the business climate like in the East Sweden region?

We haven't been particularly good at actively working with our presence locally, but have taken a new initiative recently to strengthen it. But of course there are an incredible number of exciting companies and business concepts, and that is surely an indication of something. In addition to this, it seems that the majority of initiatives are working in a relevant way to improve it. So, despite the occasional dark clouds, it feels like we are moving towards a more positive and stronger business climate.

Which is the next step for Yooba?

In just a few days we will release a new app that will strengthen our offering on the market. We are also in dialogue with two leading players: one national and the other at the global level. So at the moment, we are not sure about our next step, but we have high hopes that it will be a big leap forward.

Petri Koski

Petri Koski from the company Yooba talks about the business climate in Norrköping, cooperation with Linköping University, and the new visualisation cluster growing in the city.